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Whether you use business mailing lists or consumer mailing lists, you need to make sure that you use them the proper way.  These mailing lists can help you pinpoint your target clientele as well as help you pull together your sales presentation.  Making sure that the prospects on your business or consumer mailing lists are properly exposed to your sales presentation is paramount and there are three strategies that are easy to work with to make your consumer or business mailing lists work properly for you.

One of the first things you can do is separate your consumer mailing lists or your business mailing lists into two sections: leads who are purchasing items or services from you on a regular basis and those who are not.  Send the leads that are generating sales the same sales presentation on a regular basis as a way to simply remind them that you are still around and ready to serve their needs.  Send it via email or snail mail.  This works because your client's needs are continuously changing so reminding them on a quarterly basis that you're ready to take their order will help both of you.

The next thing you should do is qualify the prospects on your business mailing lists and consumer mailing lists and send those people who you feel will respond a special series of mailings designed just for them.  In the first letter you send you want to highlight to these people the advantage of what your company sells or do.  Expand on these benefits in the second letter, and then outline additional benefits with each subsequent letter.  You can send as many or as few of these special letters to the people you qualify on your consumer or business mailing lists.  If may take you a few tries to get the right mailing cycle as well as medium – some people respond better to postcards – before you see any type of positive response.  Make sure you give your clientele a means of answering you as well as a limited amount of time in which to do so.

Finally, send out a series of postcards.  Say your company does yard work.  Send out postcards to your consumer mailing lists or business list apologizing in advance for any noise they may make and tell them about the benefits your company offers in an effort to bring in new business.  Send a second postcard to the same people suggesting that they try your business or service.  Offer them a free trial with a limited time frame to use your offer.  If you mail these postcards to a neighborhood where everyone in it gets one, you can get a feel of the area's demographics as some of the people in that neighborhood take you up on your offer. 

By remaining in constant contact with the prospects on your consumer mailing lists or business mailing lists and providing them with meaningful information, you keep your potential – and current – customers interested in what you are offering.  These strategies are easy to use and can be adapted for emails as well.  Don't lose your clients.  Embrace them instead.